Even if you don’t reactivate past customers with your first letter, don’t give up on them. The fact is that people’s needs are constantly changing. What they weren’t interested in a month ago, they desperately need today. read more »
When customers change their normal buying pattern by more than 25 percent, you should be on the alert, particularly if you are selling a consumable product or service that customers use up, then repurchase frequently. What could you do to reactivate past customers? Answer the following questions to plan your reactivation campaign: read more »
A phone call from the owner works best. I remember the story of an ad agency that hired a new CEO, expecting him to bring in new business. Instead, he personally called all the past clients who had stopped doing business with the agency and asked them to come back on board with the firm again. read more »
If you have yet to make an effort to reactivate past customers, or if you haven’t yet looked at your customer list to see how many inactive customers or clients you have, you may be sitting on a gold mine of Instant Income. Past customers often have no idea why they stopped purchasing from you or stopped using your services. read more »
If you sell products regularly to larger stores or chains, inquire when you make your first sale how you can be entered into that customer’s automated reordering system. read more »
Perhaps you sell hanger-displayed, packaged items and the retailer stocks only one or two of each kind. To speed reorders, provide a hangtag with your company’s telephone number, the stock or part number, and the previous quantity ordered. When the business owner or stock clerk notices that a hanger or bin is empty, your tag will remain there, telling the business owner exactly how to reorder. read more »
Too often in small business, people do the job or sell the product, collect the money and move on. They treat payment as the end of the exchange and don’t think about the lifetime value of that customer or client. read more »