Posts Tagged ‘positioning’

Repositioning Your Product

Posted in Business, Marketing on January 24th, 2011 by dicky – 1 Comment

In marketing, we know the STP process which P stands for Positioning. In this article, we just only talk about positioning. Positioning is a process where the company put some images to their products so that it can be recognized by people. Sometimes, errors can be occurred if the positioning is done in the wrong way. Positioning error is a positioning method in which can be happened when there are different perception between company and the product image with the consumer’s perception. read more »

All about Marketing – Part 3

Posted in Business, Marketing on January 12th, 2011 by dicky – Be the first to comment

Marketing is very popular among companies right now. To be a good marketer, somebody must have mastered the principle. One of the famous principles is the STP process. S stands for Segmentation, T for targeting and P for positioning. read more »