Study case from Jane Amos Natural Therapist: Jane Amos was having difficulty encouraging local beauticians and hairdressers to display her brochures in a prominent place in their salons. They’d take the brochures, but when Jane next visited the brochures would be nowhere to be seen and Jane wasn’t receiving any work from them. read more »
Sometimes it may not be the product or service itself, but the context you’re promoting it in that makes a difference. Dr Paul Marsden, London School of Economics (2004), gives the example of Post-it Notes. In 1968, Dr Spence Silver, a research scientist for 3M, was trying to invent a new super-sticky glue. read more »
Advertising is the most important part of each business because without advertisement people will not know your business. It results that there will be no income for your business. Therefore, it is very crucial to do the right advertising techniques to promote your business, either you sell products or services. read more »
Marketing is very popular among companies right now. To be a good marketer, somebody must have mastered the principle. One of the famous principles is the STP process. S stands for Segmentation, T for targeting and P for positioning. read more »
In marketing, we will recognize about pricing. It is called discriminatory pricing in which the same product can be sold in different prize based on different condition. There are 5 types of discriminatory pricing, such as customer segment pricing, product form pricing, location pricing, time pricing, and image pricing. read more »
We have ever heard about marketing for sure. When you have realized it or not, marketing becomes very popular and important nowadays. It is all about you realize it or not. read more »