The readers’ letters section of your hobby magazine and the online forums and message boards for your hobby websites are fantastic places to get new ideas for your business.
Browse through them and you’ll start to see common moans, usually directed at manufacturers and suppliers who are perceived as failing to satisfy their customers’ needs. It’s a great place to find out what others are thinking and what people would really like to buy.
Most large businesses work on economies of scale and will only introduce a product or service if they’re sure there’ll be a large enough demand to justify full-scale production. Often this reluctance creates an ideal opportunity for a creative entrepreneur to hop in and plug the gap in the market. read more »