Get More Sales: Have a ‘sticky’ product
Posted in Business on November 19th, 2011 by admin – Be the first to commentKnowing the right people is not enough to promote your business through word of mouth. Your product or service must also appeal to your audience with what Gladwell calls the ‘stickiness factor’ (2000, p. 19). It’s easy to make assumptions about what works for your business, but you need to test these assumptions to find out what will make your product or service really ‘sticky’. read more »
