You may have heard about website. But do you have known what website is? What website for and why people talk about website. Nowadays companies, organizations, and people build websites for some purposes and reasons, such as: promoting products, gathering members, or just blogging. It depends on the needs of the person or company or organization. read more »
Let me open this article with a question: do you usually bring any banner or trade show when you join any exhibition? In fact, when we join an exhibition, the way of presenting your products is very important since you have to compete with other competitors that also want to promote their products. Your display, your banned should be very interesting so the visitors can decide to come to your booth. read more »
Product life cycle is a cycle which is useful for company in order to check whether there is an increasing, stable or maybe decreasing in the number of selling their products. Product life cycle consists of a cycle that has the category introduction, growth, maturity and decline, where as introduction is the introductory of new products, so that the number of sales are still made for the introduction level. read more »
Setting the business level is very important in marketing. It is about the position of your product, whether it is categorized as winner, top ten, participant or maybe just a follower. read more »
Selling value of a product is very important now that we can find in our real life in which products with high selling value can be promoted well. There are some aspects which build up the selling value in promoting a product. They are price, quality, nationality, community, emotion, experiential, and creativity. read more »
In marketing, we know the STP process which P stands for Positioning. In this article, we just only talk about positioning. Positioning is a process where the company put some images to their products so that it can be recognized by people. Sometimes, errors can be occurred if the positioning is done in the wrong way. Positioning error is a positioning method in which can be happened when there are different perception between company and the product image with the consumer’s perception. read more »
Products need promotion to let the public know and recognize it. Promotion can also increase attraction of the product, in which promotion can be a promotional campaign or advertisement that can be considered successful if the attraction can draw consumers’ interest and then they finally purchase. read more »