- Do not just send out the email with the newsletter as an attachment; thank people for taking the time to email you and encourage them to send you questions and comments. read more »
- Ask your customers what other events around they would like to see in-store.
- Encourage them to let you know if they have questions or comments.
- Pass out cards with your contact information for them to fill out and drop in the suggestions box. read more »
If you publish a newsletter that you distribute in the store, you might also want to think about producing it electronically (one way is to save it as a PDF file). You can either email it to your customers and/or have it available for download on your Web site. The costs for the electronic version will be much lower than the costs of printing (and especially mailing), so you will want to encourage shoppers to use this method whenever possible. read more »
Email alerts should contain one or two pieces of information each week. They should be brief, and should end with an invitation for the readers to let you know their thoughts on that week’s news. While not every recipient will respond, the responses you do get will tell you whether the information is seen positively or negatively. read more »
Does your store have a Web site? Many stores have an Internet presence where they sell items online, but many have a presence without becoming involved in e-retailing. Developing a Web site is worth considering. read more »
Even if you don’t reactivate past customers with your first letter, don’t give up on them. The fact is that people’s needs are constantly changing. What they weren’t interested in a month ago, they desperately need today. read more »
When customers change their normal buying pattern by more than 25 percent, you should be on the alert, particularly if you are selling a consumable product or service that customers use up, then repurchase frequently. What could you do to reactivate past customers? Answer the following questions to plan your reactivation campaign: read more »