Making your business bigger than one person (I)
Most businesses have a product champion, key person, hero or some other similar kind of person. This simply means that one person is driving the machine and it’s their passion that propels the business forward. In the early stages of a business this is very normal and a natural starting point. That is why there are so many people running their own small business. But for a business to grow and have longevity it really needs to be bigger than one person.
Now when I say this I don’t mean you need to have more than one person involved, I mean the business needs to appear more like a business than an individual. If you don’t build your business in this manner the end result can be that the product champion is left a battered and broken wreck by the side of the entrepreneurial highway. Let’s use a mechanic as an example. Bill Smith is an excellent mechanic. He starts his own workshop called ‘Bill Smith’s Really Excellent Mechanic Shop’.
Before long the customers are streaming in, asking for Bill Smith. He does the job and they are very happy. They keep coming back, and they tell all of their friends. Bill Smith gets busier and busier but a strange thing starts to happen. As he employs mechanics to help him out, his customers make it clear they only want him to work on their car because he always does such a good job. No matter how much he protests and sells the skills of his employees his customers are adamant.
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