Ways of Accelerating word-of-mouth Business
Do a short survey of your current customers and clients and ask them how they heard about your products and services. This information will give you some idea of which marketing tools are working for you and what areas you need to concentrate on. Accelerate the buying process One of the fastest ways of accelerating word-of-mouth conversion is to make the buying process easy for your prospects. Thanks to the Internet, the role of selling is changing.
A DoubleClick (www.doubleclick.com) survey in 2004 found that consumers are less reliant on salespeople as more people are using the Internet to do research before making purchases, either online or over the phone, in shops, through banks, finance companies etc. A Dieringer Research Group (www.thedrg.com) survey of 3000 US adults in June 2004 confirmed that researching and buying online is becoming increasingly popular (114.1 million adults have conducted product research online).
This survey also found that consumers who buy online give a number of reasons why shopping online is superior to buying from other sources such as catalogues or retail outlets. These reasons include better time management, avoiding crowds, better prices and easier product searching. Even if people just use the Internet for research, they are better informed about your business before they walk in the door or pick up the phone.
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