Want to Get More Sales? Provide good after-service
Too often in small business, people do the job or sell the product, collect the money and move on. They treat payment as the end of the exchange and don’t think about the lifetime value of that customer or client.
Often, what stays in people’s minds about good service are the little things or the follow-up. When was the last time any of your suppliers or service providers contacted you? Imagine a restaurant ringing and asking if you enjoyed your meal, or even your garage emailing you to let you know your car is due for a service.
The way you follow up will depend on the nature of your business and whether you want repeat business or referrals. If you’ve done a one-off job for a client or customer, a thank-you card or phone call may be appropriate. Or you could include a small gift, such as chocolates, with the invoice. With ongoing clients, you will develop a stronger relationship if you contact them regularly to show an interest in their business and ask how your products and services are performing.
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