How to Use Word of Mouth and Referrals Technique Part (2)
They found their credentials counted for nothing and they had to establish themselves locally by slowly proving their worth. Even when your business is established, you can’t afford to rely on word of mouth entirely as it can be fickle and is not necessarily related to the quality of your product or service.
You may well have superior products and services to those of your competitors, but if your competitors are better known than you, they may well attract more business. There’s an unspoken assumption that high-profile businesses ‘must’ be good. Nor is word of mouth consistent.
Drop out of sight for a while because you’re inundated with work and haven’t got time to market, and it doesn’t take long before word of mouth starts sending work to your competitors, rather than you. So how does word of mouth work and how can you increase its effectiveness in your business?
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