Selling value of a product is very important now that we can find in our real life in which products with high selling value can be promoted well. There are some aspects which build up the selling value in promoting a product. They are price, quality, nationality, community, emotion, experiential, and creativity. read more »
In marketing, we know the STP process which P stands for Positioning. In this article, we just only talk about positioning. Positioning is a process where the company put some images to their products so that it can be recognized by people. Sometimes, errors can be occurred if the positioning is done in the wrong way. Positioning error is a positioning method in which can be happened when there are different perception between company and the product image with the consumer’s perception. read more »
Products need promotion to let the public know and recognize it. Promotion can also increase attraction of the product, in which promotion can be a promotional campaign or advertisement that can be considered successful if the attraction can draw consumers’ interest and then they finally purchase. read more »
Headline in your advertisement is very important where you can find that it should be appeared as a question or firm statement that can draw people attraction in which the headline shows the benefits for the customer and draw the curiosity. What we can sell in headline is about quality, guarantee, exclusive, unique, benefits, emotional touch and cheap price. read more »
Marketing is very popular among companies right now. To be a good marketer, somebody must have mastered the principle. One of the famous principles is the STP process. S stands for Segmentation, T for targeting and P for positioning. read more »
In marketing, we will recognize about pricing. It is called discriminatory pricing in which the same product can be sold in different prize based on different condition. There are 5 types of discriminatory pricing, such as customer segment pricing, product form pricing, location pricing, time pricing, and image pricing. read more »
We have ever heard about marketing for sure. When you have realized it or not, marketing becomes very popular and important nowadays. It is all about you realize it or not. read more »